Google evaluates many factors when ranking websites, but some of the most important include publishing helpful and original content, targeting the right keywords, optimizing page speed, ensuring mobile-friendly design, improving Core Web Vitals, using secure HTTPS connections, building quality backlinks, and maintaining a clear internal linking structure. Search engines also prioritize websites that provide an excellent user experience and satisfy search intent. Regular content updates and technical SEO improvements further strengthen long-term ranking performance.
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