What should a business include in its local SEO strategy?

A practical local SEO strategy should combine business information, website optimisation, useful content and ongoing monitoring.

Key areas include:

1. Business information
   Keep the business name, address, phone number, website and other important details accurate and consistent.
2. Google Business Profile
   Maintain relevant categories, business information, opening hours, photos and genuine customer reviews.
3. Website optimisation
   Make services easy to understand and provide useful location-related information where relevant.
4. Local content
   Create content that answers genuine questions from customers in the areas the business serves.
5. Business listings
   Review relevant directories and industry listings for accurate and consistent information.
6. Technical SEO
   Check mobile usability, page performance, broken links, crawlability and indexability.
7. Measurement
   Monitor relevant search visibility, website traffic, enquiries and other business-specific metrics.

Local Search Marketing works best when these activities support one another rather than being treated as separate tasks.