Mobile-friendly design is important because customers may interact with an online store from smartphones at almost every stage of the shopping journey.
A strong mobile ecommerce experience should include:
- Responsive page layouts
- Readable text
- Touch-friendly buttons
- Simple navigation
- Mobile-friendly product galleries
- Easy product filtering and search
- Straightforward forms
- Convenient checkout
- Properly optimized images
The experience should not simply be a smaller version of the desktop website. Important elements need to remain easy to access and use on a smaller screen.
For example, customers should be able to view product information, select options, add products to their cart, review their order, and complete checkout without struggling with tiny controls or complicated navigation.